Switching your dog to a healthy raw diet has never been easier.

Our standard Raw Dog Food Starter Pack is perfectly portioned for an average adult dog weighing around 10kg. It features easily portionable loose minces that store neatly without cluttering your freezer.

*Note: If your adult dog is over 20kg or you are feeding a growing young puppy, please order 2 x Starter Packs to meet their nutritional targets.

Why Choose This Starter Pack?

• Hypoallergenic Strategy: We completely exclude chicken, beef, and lamb early on. This careful process of elimination helps identify hidden allergies (sore ears, biting paws) or intolerances (loose stools).
• Irresistible Flavor: Formulated with premium tripe. 19 out of 20 dogs absolutely love it—even the fussiest eaters.
• 100% Transparent: Zero grain, zero nasties, and zero fillers. What you read on our label is exactly what your dog gets.

Your 3-Step Feeding Guide

Your pack includes 3 x 1kg bags of loose mince. For a seamless detox transition, stop feeding your old kibble or tinned food entirely, and introduce the raw portions in this exact order:

1. 1st: 100% Pure Tripe
   Incredibly gentle on the stomach. It supports optimal digestion, meaning you will immediately notice less waste to pick up in the garden.
2. 2nd: Duck Tripe (with 10% Bone & 10% Offal)
   Introduces a lean, low-allergen protein alongside essential nutrients for strong bones, healthy teeth, and a silky coat. Firmer stools also naturally support healthy anal glands.
3. 3rd: Turkey Tripe (with 10% Bone & 10% Offal)
   Builds a varied, balanced raw diet by incorporating a third high-quality protein source while keeping foundational nutrient ratios intact.

Portion Calculator

• 5kg Dog: 100g per day
• 10kg Dog: 200g per day (One 1kg bag lasts 5 days)
• 20kg Dog: 400g per day

Defrosting Instructions

Defrost a maximum of 2 days’ worth of food inside a sealed container in your refrigerator. Portions will be completely ready to feed in 8-10 hours. Keep the remaining bags safely stored in your freezer until required.